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Suzuki Philippines reveals pricing of the All-new Jimny All-Grip Pro
Saturday, March 09, 2019

Suzuki Philippines reveals pricing of the All-new Jimny All-Grip Pro

(L-R) SPH Director and General Manager for Automobile, Keiichi Suzuki; SPH President, Hiroshi Suzuki; and SPH Managing Director and Treasurer, Norminio Mojica finally reveal the prices of the All-New Jimny. MANILA, Philippines. March 8, 2019 – Pioneer compact car distributor Suzuki Philippines reveals the price of Suzuki’s most anticipated model— All-New Jimny All-Grip Pro. The fourth generation of Suzuki’s trademark 4x4 boasts a simple, rugged design that exudes tough strength that guarantees real off-road adventure across any terrain, maneuver through dense wood, conquer massive rocks, with places in the world that only this small off – roader can go. “Our determination to provide simple, straightforward, and functional vehicles such as the Suzuki Jimny All-Grip Pro underscores our commitment to continuously provide innovation that Filipinos can rely on. Every detail of the fourth-generation Jimny—from the body to the engine—is designed to deliver the maximum performance and durability required by serious off-road travelers. With this newest addition to our lineup of vehicles, more Filipinos can now enjoy the Suzuki Way of Life! as they explore more challenges and adventures,” said SPH Director and Automobile Division General Manager Keiichi Suzuki. Real Off-Road Performance Designed to deliver authentic 4x4 experience, the all-new Jimny features All Grip Pro for high off-road capability that allows instant response and maneuver through difficult terrain.  The fourth iteration of this popular Suzuki SUV uses a ladder frame that is more resistant than a monocoque body to torsion and is therefore better suited for off-road, rough terrain. Compared with many SUVs today with independent suspensions, the Jimny uses a long-stroke 3-link suspension and rigid full wheel axles on both front and rear for strong traction on uneven terrain. The Jimny can climb over obstacles and steep hills without scrapping its bumpers or underbody. The vehicle’s 37-degree specialized approach angle, 28-degree ramp breakover angle and 49-degree departure angle allow it to maneuver over ridges and verticals. With its part-time 4WD with low-range transfer gear, the Jimny can switch between 4WD and 2WD to achieve optimal off-road performance and better fuel economy and enhanced cornering on paved roads, respectively. The SUV also has extra torque in the 4L mode for rough terrain. Whether the day calls for multiple projects off site or unplanned long trips outside the metro, the all-new Suzuki Jimny can handle the challenge by combining hill hold control, hill descent control and brake limited slip-differential (LSD) traction control. These braking assistance systems allow for better control in rough road conditions. Functional simplicity, practical beauty The fourth-generation SUV sports a square body for better situational awareness.  Its compact dimensions allow the Jimny to maneuver through narrow mountain trails and thick forests, a clear advantage over larger off-road vehicles. Its super light weight lets it conquer mud, sand and up steep slippery slopes where heavier vehicles tend to get stuck.  The Jimny’s look and body express off-road functionality in every detail, from the tough square form to the 15-inch alloy wheels painted in dark-metallic gray. The angled bumper is optimized for off-road terrain while the square wheel arches allow for easier tire changes. Molded black bumpers, wheel arch extensions and side sills help block pebbles from scratching the body panels. The iconic round headlamps inherited from past models are completely separated to allow independent replacement. The interior mirrors the simple and straightforward exterior. Black is used to minimize distraction, with functional parts such as center switches and dials in metallic colors for easy use. The instrument panel and surrounding parts have scratch- and stain-resistant grained finish while the circular steering wheel has a leather cover to withstand rough handling. The multimedia audio unit features a bigger 9-inch capacitive touchscreen with large icons and soft buttons for easy control. It features off-line GPS navigation system and off-road audio guide. The all-new Jimny accommodates 53 liters more luggage than the previous model. Small items can be stored in a removable luggage box for easier organization. Superior performance, safety The all-new Jimny uses a 1.5-liter, 4-cylinder K15B engine that delivers stronger torque at all rpm than the previous Jimny. It features a specially designed flywheel for engine flexibility and improved NVH and a lightweight resin belt cover and fuel tank. The optimized intake system and long nozzle injector enhance fuel efficiency. The Jimny All-Grip Pro also features Suzuki’s Total Effective Control Technology (TECT), which scatters collision energy across the vehicle frame to mitigate damage to the car and passengers. To reduce driver stress and fatigue, one of the top design considerations for the new Jimny, the SUV’s ladder frame rigidity was increased and the body mounts redesigned for lower vibration. The front seat cushion frames are 70mm wider and 50mm taller for better shock absorption. Unpleasant noise inside the cabin was reduced through the strategic placement of sound-absorbing material throughout the body.  For greater dependability, the Jimny All-Grip Pro use zinc-coated steel more extensively and has a more effective floor undercoating and seater coatings at panel edges to protect it against rust caused by salt from river crossings. Pricing and availability The all-new Suzuki Jimny All-Grip Pro comes at a starting price of : PHP975,000 for GL MT; Php 1,035,000 GL AT; Php 1,085,000.00 GLX AT Monotone and Php 1,095,000.00 GLX AT Two tone. It is now available for reservation through all authorized Suzuki dealers. Those who want to experience real 4x4 adventure can choose from its Two Tone variant: Solid Kinetic Yellow, Metallic Brisk Blue, Metallic Chiffon Ivory. Monotone variant:  Pearl Bluish Black, Solid Medium Gray, Metallic Silky Silver, Superior White and Solid Jungle Green. For more information about the Suzuki Jimny All-grip Pro, visit http://suzuki.com.ph/auto/, like it on www.facebook.com/SuzukiAutoPH and twitter.com/SuzukiAutoPH, and follow on Instagram at @suzukiautoph. About Suzuki Philippines Incorporated Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph ###
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Seize the day in style with the all-new Suzuki Ertiga
Thursday, January 24, 2019

Seize the day in style with the all-new Suzuki Ertiga

MANILA, Philippines (January 24, 2019) – Staying true to its promise of offering only the best-value vehicles, pioneer compact car distributor Suzuki Philippines (SPH) starts the year strong with the launch of the new and improved version of its well-loved MPV, the all-new Suzuki Ertiga. The new version of SPH’s best-selling vehicle features a stronger yet more elegant and compact look and packs the Japanese automaker’s latest technological innovations for an enhanced driving experience. The 600 motoring media, dealers, bank partners and Club Ertiga representatives who attended the launch held at the Marriott Hotel Manila in Pasay City were the first to lay eyes on the new Ertiga.  “With the increasingly diversified demands of the local auto industry and needs of end-users, we cannot be complacent when we’ve done well and stop innovating. We want to make sure that our customers get more than they deserve, which is why we decided to further improve the best-selling Ertiga. With its new features and enhanced functions, the upgraded MPV will definitely enable more Filipinos to live the Suzuki Way of Life! and drive SPH forward,” said SPH Director and Automobile Division General Manager Keiichi Suzuki.  Suzuki PH launches improved Ertiga combining strength and elegance in a compact body Strong and elegant styling  Sporting a fiercer look and boasting maximum functionality, the all-new Ertiga combines strength and elegance in a compact body, allowing Filipino families to go on adventures and seize the day in style.  The upgraded 7-seater MPV features a taller nose and a wide and elegant front grille. The lower roof side extends the head room while providing a more stylish side view. The integrated lower grille and fog lamps add a sense of stability and make the car look edgy. Deeper curves on the side and shoulder and character lines were added to reflect robustness and a stronger presence.  The interior of the all-new Ertiga is designed with sophistication and flexibility in mind. The new steering wheel has a flat bottom for better leg clearance while the gauges are painted with metallic chrome for a sleeker look. The seats have a deep curb with the fabric showing a 3D effect.  Superior riding comfort  The all-new Ertiga offers new comfort features to help make traversing Metro Manila traffic more bearable and pass the time away more pleasantly. The improved MPV has larger passenger legroom with the increased tandem distance of the 3rd row seats. For added relaxation, the third row has more headspace while the seats are designed with a reclining and tilt-down mechanism up to 16 degrees.  For better ventilation and convenience, a rear AC was installed to keep the 2nd and 3rd row passenger comfortable. Small storage spaces are also added all around, including a coin holder, ventilated cup holder, improved center console and door pockets, to accommodate more hand-carry items. Top-tier performance and safety  The all-new Ertiga comes in a light yet highly rigid body, thanks to Suzuki’s new generation platform, the HEARTECT. The new frame effectively disperses impact energy to improve safety while reducing noise and vibration. Another notable feature is the Total Effective Control Technology (TECT), which scatters collision energy across the vehicle frame to mitigate damage to the car and passengers.  “All the upgrades on the new Ertiga are designed to give Filipino riders the confidence to enjoy every adventure knowing they and their family are safe and comfortable. Beyond making technological improvements on our vehicles, our goal is to always ensure that our customers have an optimum driving experience,” added Suzuki.  Pricing and variants  The all-new Ertiga is priced starting with GA at 728,000 PHP, GL MT 848,000 , GL AT 888,000 and GLX at 978,000. It comes in 7 colors: Pearl Glorious Brown, Metallic Magma Gray , Pearl Burgundy Red, Prime Cool Black, Metallic Silky Silver , Pearl Radiant Red and Pearl Snow White Closing the night with a toast with Suzuki Philippines President, Mr. Hiroshi Suzuki, Automobile Director and General Manager, Mr. Keiichi Suzuki, Ertiga Chief Engineer, Mr. Satoshi Kasahara and  Managing Director, Mr. Norminio Mojica. .  For more information about the all-new Ertiga, visit http://auto.suzuki.com.ph/all-new-ertiga, like it on www.facebook.com/SuzukiAutoPH and twitter.com/SuzukiAutoPH, and follow on Instagram at @suzukiautoph.  About Suzuki Philippines Incorporated  Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles.  Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph   ###
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Suzuki Philippines sustains 2018 sales growth, wins successive awards
Tuesday, January 15, 2019

Suzuki Philippines sustains 2018 sales growth, wins successive awards

MANILA, Philippines. January 15, 2019 – With aggressive and competitive marketing strategies, pioneer compact car distributor Suzuki Philippines Inc. (SPH) concludes 2018 with 2.5 percent year-end sales growth and back-to-back awards and recognitions. SPH sales for 2018 remained on the uptrend despite the slowdown faced by the automotive industry. The steady sales growth is attributed to the warm acceptance of the product and the brand along with successful dealership network expansion. “Suzuki Philippines has been performing really well in the past months despite the challenges faced by the industry, thanks to the hard work of the whole team and the support we’ve been receiving from our customers and partners. Our newly introduced products—the new Dzire and new Swift—are very well-received by the market. Our efforts to reach and boost our presence in other economic zones all over the country are also successful, with a total of nine dealerships inaugurated last year, of which seven are 3S dealerships offering sales, service, and spare parts to Filipino customers. All these are definitely part of our continued commitment to share the Suzuki Way of Life! with more Filipinos, and we look forward to the unceasing support of everyone,” shared SPH Director and General Manager Keiichi Suzuki.  SPH top-selling vehicles of 2018  Suzuki Philippines will continue to bring chart-topping quality vehicles designed to match the needs and characters of Filipinos and suited to the driving conditions in the country. The Ertiga, Celerio and Vitara remain the best-selling Suzuki models, collectively accounting for 56 percent of total sales in 2018. The all-time popular family multipurpose vehicle (MPV) Ertiga led last year’s lineup with 30 percent share of sales. Its 7-seater capacity, fuel efficiency, and compact dimensions with spacious interior captured the hearts of many Filipino fans. The crowd-favorite hatchback Celerio ranked second, accounting for 14 percent of sales. This compact car boasts a highly rigid and low-weight body for easier maneuverability and worry-free driving. Coming close at third place is the subcompact crossover Vitara with 12 percent share of sales. This modern SUV has grabbed the attention of the automotive industry since its introduction in 2017 for to its high personalization features, fuel efficiency and affordability. Back-to-back awards and recognitions In addition to its outstanding sales performance for 2018, SPH marks another year of successive awards and accolades. The Vitara, Jimny and Dzire bagged awards from well-known award-giving bodies. The refreshed and innovative Vitara, introduced in late 2017, continues to hug the spotlight. After winning the CAGI Car of the Year Award under the Subcompact Crossover Category in 2017, Vitara made it to last year’s Car of the Year Awards by Top Gear Philippines. It ranked fifth on the editor’s top 5 industry picks and bagged the Reader’s Choice Value Pick Award, which was based on readers’ and online followers’ votes. The Jimny was named Best Value for Money under the subcompact SUV Category during the 2018 STV Media’s Choice Award. Aside from its iconic look, this off-roader SUV features a sturdy yet compact body. The recently launched Suzuki Dzire also stood out in its category, successfully bringing home the Best Mini Compact award from the 14th Annual C! Awards. Its compact dimensions and innovative technology make this sedan the smart choice for Filipino drivers. A more competitive industry in 2019 Fueled by the significant milestones achieved during the past year, SPH is even more passionate and dedicated to boost its foothold in the local automotive industry. Filipinos can look forward to more aggressive and strategic marketing efforts, new product launches, dealership openings and top-quality services from SPH this year. A new and improved Ertiga is expected to be available early this year. With its more sophisticated look and improved drivability, the 7-seater Ertiga is sure to capture the hearts of Filipino families. The relentless excitement among local car enthusiasts and fans of the iconic 4x4 Jimny 2019 will not be in vain as the most-anticipated car of 2018 is set to penetrate the local market this year. “SPH has always been creating and looking forward to more opportunities every year. We have many plans for 2019 not just to further boost the brand but to surpass our achievements last year if possible. We have prepared more aggressive marketing strategies and expansion initiatives to drive our goal of bringing the Suzuki Way of Life! to more Filipinos across the country,” said Suzuki. About Suzuki Philippines Incorporated Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph ###
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Suzuki Philippines brings AFF Suzuki Cup 2018 to PH
Saturday, November 24, 2018

Suzuki Philippines brings AFF Suzuki Cup 2018 to PH

Bacolod City, Negros Occidental. November 22, 2018 - Pioneer subcompact car, outboard motor distributor, and motorcycle manufacturer Suzuki Philippines (SPH) further demonstrates its commitment to supporting the Filipino youth and upholding the Filipino pride, sponsoring yet again the ASEAN Football Federation (AFF) Cup, the region’s biggest football tournament. The AFF Suzuki Cup 2018, the 12th edition of the AFF Suzuki Cup Championship, was held at the Panaad Park and Stadium in Bacolod City. A huge crowd comprising government representatives, students from 11 schools, aspiring Azkals player kids from Sagay of Gawad Kalinga Negros, Suzuki clubs, dealers, and clients supported the Philippine Azkals as they battled it out with Singapore and Thailand last November 13 and 21, respectively. “The AFF Suzuki Cup is more than just a sports tournament. For us at Suzuki Philippines, it is an avenue to connect much more directly with the Filipino people, in particular the youth, and create unforgettable moments and memories with them. The dedicated and enthusiastic spirit exhibited by the audience shows the very meaning of the ‘Suzuki Way of Life!,’ which we have always been adamant in sharing with Filipinos,” said SPH Director and General Manager for Automobile Keiichi Suzuki. To share the Bacolodnons’ passion for the sport and support the Philippine Azkals, SPH organized a grand motorcade in the early afternoon of November 13, with automobiles traversing Lacson Street, Magsaysay Avenue, Alijis Road and Dona Carmen, and motorcycles covering Capitol Lagoon to Circumferencial Road and Alijir Road to Dona Carmen. More than 40 Suzuki car owners and 287 Suzuki motorcyclists joined the motorcade together with more than 500 participants from the province of Negros Occidental. The vehicles proudly carried the Suzuki and Azkals banners around the city before proceeding to the stadium. Outside the arena, a Suzuki Village with pop-up booths enabled the motorcade participants and spectators to enjoy fun activities and play mini games before the match. Audiences were also able to view up close some of the best-selling products from Suzuki such as the all-new Suzuki Swift, Suzuki Skydrive Sport, and Suzuki DF350 Outboard Motor. “We are more than happy to share the AFF Suzuki Cup 2018 with the Bacolodnons. For the many years that we have been in the country, they have given the Suzuki brand the same support and loyalty that they have shown at the games. To show our gratitude for their support, we will continue to deliver on our promise of helping more Filipinos, particularly the youth, improve their way of life,” said SPH President Hiroshi Suzuki. The Philippine Azkals once again brought pride to the country with its back-to-back victories against Singapore during the first game in November 13 and Timor Leste last November 17. The team holds a great standing in the competition after its draw against defending champion Thailand last November 21. The team will use these victories to further boost their gameplay in succeeding matches as they remained second in the Group B category. About Suzuki Philippines Incorporated Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph  ###
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Suzuki Philippines previews 2019 Jimny at 7th Philippine International Motor Show
Wednesday, October 24, 2018

Suzuki Philippines previews 2019 Jimny at 7th Philippine International Motor Show

MANILA, PHILIPPINES. October 24, 2018 – Suzuki Philippines, the country’s pioneer compact car distributor, demonstrates its continued efforts to innovate and offer Filipinos vehicles that serve as their partners in life, moving with them now and toward the future, with a special preview of the all-new Jimny at this year’s Philippine International Motor Show. SPH showcases its lineup of innovative vehicles and gives a peek into next-generation cars combining fuel economy, distinct styling, and innovative features and functions in line with PIMS 2018’s theme of Future Mobility. The trade event, which runs from October 24 to 28 at the World Trade Center in Pasay City, features the latest and upcoming technologies in the Philippine automotive industry. SPH’s booth underscores not just how the brand has been growing and evolving but also, and more importantly, how its range of innovative vehicles continues to improve to provide the best driving experience now and in the future. Suzuki’s booth presents how the company continues to upgrade its current vehicle lineup to become future-ready vehicles that are compact yet powerful enough to handle Filipinos’ driving needs, in particular in highly urbanized areas. Shuzo Hoshikura, vice president and general manager of Suzuki Philippines for Automobile, shares his excitement for this year’s PIMS. “Suzuki has been for several years now an active participant in the Philippine International Motor Show. PIMS has been a strong platform for us to connect with our supporters much more directly and show them how we continue to upgrade the Suzuki vehicles they have loved. This and the clamor of the local motoring fans, we believe that this event is the perfect avenue for the first preview of the soon-to-be-launched Jimny, which has been one of the hot topics in the local and global motoring industry. We want to give our Filipino supporters an opportunity to check it out for themselves here at PIMS ahead of the official launch,” Hoshikura said. The highlight of SPH’s participation at this year’s PIMS is the most-awaited local appearance of the new Jimny. Amid growing industry clamor surrounding the vehicle and after months of silence on whether the new Jimny will indeed be brought to the Philippines, SPH surprises everyone at PIMS with the special preview of the 4x4 all-new Jimny. The iconic off-roader features a sturdy exterior yet compact dimensions for easier drivability. Its powerful engine can traverse both narrow city streets and rough terrain, making the vehicle an ideal companion for both urban and off-road driving. Well-loved Suzuki vehicles on display Aside from the 4x4 Jimny 2019, visitors to the 7th edition of PIMS are able to get a first-hand experience with Suzuki’s popular vehicles such as the new Swift, new Dzire, new Vitara and Ciaz. SPH showcases the special features and functions of the recently launched all-new Dzire and Swift. Visitors interested in finding out more about Auto Gear Shift (AGS) technology can explore the Dzire. The practical sedan enables automated manual transmission with its AGS functionality, enabling Filipino drivers to enjoy the ease of driving offered by automatic vehicles with the fuel efficiency of manual transmission. The new Swift offers improved driving experience with its maneuverability and stand-out character. Its edgier look and upgraded engine performance suit the style and needs of fun-loving millennials. The new Vitara, 2017 CAGI Car of the Year awardee under the Subcompact Crossover Category, boasts enhanced driving and safety features. Its stylish design also offers optimum personalization to suit drivers’ diverse tastes and requirements. The Ciaz, a top-selling Suzuki brand and the winner of Best Personal Commuter in last year’s 12th C! Magazine Awards, packs an elegant design and spacious interior. On top of these, it features fuel economy and an affordable price that combined make it an ideal subcompact sedan. Exciting booth activities to entertain SPH has lined up exciting activities to entertain guests during the five-day trade event. Popular dance group GForce and rock icon Bamboo raise the energy further during the opening day. Filipino indie-alternative rock band Autotelic will entertain visitors to the booth on the second day of the event while Kris Lawrence will serenade guests on October 26. In line with the 2018 ASEAN Football Federation (AFF) Championship, the SPH booth will feature the Philippine Azkals as part of the AFF Trophy Tour on October 27. The upcoming AFF Suzuki Cup 2018, set for November in Bacolod, will see the Philippine team compete against Singapore on November 13 and against Thailand on the 21st. Sisters group 4th Impact, which rose to fame after their stint in X Factor UK, and Kristel de Catalina, grand winner of Pilipinas Got Talent, will also entertain guests at the SPH booth at PIMS. On the last day of the trade show, the Suzuki Safety Scouts will share their advocacy on road safety. As part of SPH’s efforts to raise awareness about road safety nationwide, the Suzuki Safety Scouts is open to children aged 4 to 14, who besides being an official scout for free will receive traffic safety training, a safety scout uniform and activity books on road safety. Asia’s Soul Supreme KZ Tandingan will also grace the SPH booth on the last day of the 2018 PIMS. The 7th PIMS, organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), aims to bring together the country's leading motoring industry players to present the latest in vehicle releases, services and cutting-edge technologies. Exhibit areas open at 10AM and close at 9PM. For more information about Suzuki Philippines and Suzuki at the Philippine International Motor Show 2018, please visit suzuki.com.ph/auto/ and like them on www.facebook.com/SuzukiAutoPH, twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph. About Suzuki Philippines Incorporated Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph ###
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Suzuki AutoFest 2018 toasts to better riding experience, reaches more cities
Wednesday, October 17, 2018

Suzuki AutoFest 2018 toasts to better riding experience, reaches more cities

MANILA, Philippines (September 28, 2018) – Pioneer subcompact car distributor Suzuki Philippines (SPH) brings its annual Auto Festival (AutoFest) to the most-visited malls and shopping centers around the country, showcasing the brand’s wide range of best-selling and award-winning vehicles to even more Filipinos. The fourth Suzuki AutoFest, which kicked off at Robinsons Butuan last July 7, was themed “Drive the Moment” to encourage everyone to make the most out of every driving experience by steering each moment to a more positive outcome. “We at Suzuki Philippines always have a positive outlook in all our endeavors, something that has been an effective driving force in our every success. We are very blessed to have a team that imbibes this positivity, and we wish to share this way of life to every Filipino through the series of AutoFests we deploy nationwide,” shared Suzuki Philippines Vice President and General Manager for Automobile Shuzo Hoshikura. AutoFest exhibits The Suzuki AutoFest extravaganza features the brand’s most-valued vehicles— the multifunction 7-seater Ertiga, the multi-awarded subcompact sedan Ciaz, the bold and relentless 4x4 Jimny, the well-loved hatchbacks Alto and Celerio, and the stylish SUV all-New Vitara. The recently launched all-new Dzire and Swift also take the spotlight at the annual road show. The practical sedan Dzire features Auto Gear Shift (AGS) technology, which enables automated manual transmission while the new Swift provides improved driving experience with its maneuverability and stand-out character. Sales representatives are present to address client inquiries on displayed Suzuki vehicles. There are also exclusive deals and on-site bank loan consultancy and application with SPH’s official bank partners offered to Suzuki patrons in every mall show. The two-day activity includes fun and learning activities for the customers and their families to enjoy. In line with SPH’s advocacy of raising awareness on road safety nationwide, the Suzuki Safety Scouts campaign runs concurrent with the road show. Kids 4 to 14 years old may register for free in the caravan to become an official Suzuki Safety Scout. They will be given a traffic safety training so they can encourage and promote road safety to their families during trips. They will also receive road safety activity books and their own safety scout uniformSuzuki Philippines celebrates its annual AutoFest at the country's most-visited malls featuring its awesome line-up of vehicles and exciting activities for families.. Since the campaign’s launch and first public appearance at the Manila International Auto Show (MIAS) early this year, over 500 Suzuki Safety Scouts have joined the advocacy. AutoFest schedules After the successful launch at Robinsons Butuan, the Suzuki AutoFest 2018 also toured the cities of Tarlac, Cebu and Baliwag in the recent months. To reach even more Filipinos, the road show will continue until January of next year, with various appearances in Luzon, Visayas and Mindanao. Suzuki Philippines invites everyone to visit the extravaganza at your favorite malls on the following dates: September 29-30, 2018 – SM Muntinlupa October 6-7, 2018 – SM Davao October 13-14, 2018 – TriNoma December 1-2, 2018 – SM Clark “I would like to thank everyone who participated and supported our AutoFest in Butuan, Tarlac, Cebu, Bohol and Baliwag. We are most grateful for your warm welcome. The continued patronage of our valued patrons is what inspires us to step up our efforts and improve our products and services. I would like to invite everyone to join us celebrate the AutoFest and visit our exhibits at the malls near you to experience the Suzuki way of life. We at SPH are all looking forward to bonding with you,” said Suzuki Philippines Vice President and General Manager for Automobile Shuzo Hoshikura. For more information about Suzuki Philippines and its automobiles, visit http://suzuki.com.ph/auto/, like it on www.facebook.com/SuzukiAutoPH and https://twitter.com/SuzukiAutoPH, and follow on Instagram at @suzukiautoph. About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph   ###
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Suzuki Philippines officially inaugurates 3S dealership in Davao
Friday, August 31, 2018

Suzuki Philippines officially inaugurates 3S dealership in Davao

Davao, Philippines. August 31, 2018 – Committed to delivering top-quality products and services to more Filipinos around the country, pioneer compact car distributor Suzuki Philippines (SPH) celebrates the official inauguration of Suzuki Auto Davao. The brand now holds a total dealership network of 71 which composes of 44 3S and 27 satellite outlets. (L-R) Grand Canyon Multi-holdings, Inc. Vice President for Operations Lorenz Aguilar, Grand Canyon Multi-holdings, Inc. President Jan Andrew Po, SPH Vice President and General Manager for Automobile Shuzo Hoshikura, Vice President for Industry Davao Chamber of Commerce Belinda Torres, Grand Canyon Multi-holdings, Inc. Chairman Peter Po and Grand Canyon Multi-holdings Comptroller Head Caroline Po celebrate the grand opening of Suzuki Auto Davao. Suzuki Auto Davao, which became operational in 2016, is under the supervision of Grand Canyon Multi-holdings, Inc., which currently owns a total of 10 Suzuki dealerships around the country, including the recently inaugurated Suzuki Auto Calamba. The company is gearing up for more soon-to-rise Suzuki dealerships such as Suzuki Auto Pangasinan. “We at Suzuki Philippines are very grateful for the partnership we have with Grand Canyon Multi-holdings. They contribute to many of the milestones we have achieved, and we share these successes with them. The support of reliable partners such as Grand Canyon continues to inspire us to persevere in serving more Filipinos,” SPH Vice President and General Manager for Automobile Shuzo Hoshikura shared. Suzuki Auto Davao is located in the economic zone of Davao City, along Km. 9 Bo. Pampanga, Barangay Sasa. Since its opening, the spacious 819 square meter dealership of Suzuki Auto Davao has been consistently posting sales growth, in part because of the competitive economic growth of its host city. It also features the most-loved Suzuki units, including the recently launched sedan, the all-new Dzire, and a crowd favorite, the Suzuki Swift. “Because of Davao City’s promising economic climate, Suzuki Auto Davao rapidly expanded its services and product offerings in just two years, allowing us to serve even more Davaoeños. We are confident of further sales growth given the city’s fast-growing economy, which opens a lot of opportunities in different sectors and industries including transportation,” shared Grand Canyon Multi-holdings President Jan Andrew Po. With the back-to-back dealership inaugurations and groundbreakings, Suzuki Philippines is determined to penetrate more local economic zones and share the Suzuki Way of Life with more Filipinos. For more information on the Suzuki Auto Dealerships,  please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.   About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph   ###
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Suzuki Philippines enjoys strong H1 2018 sales
Tuesday, July 31, 2018

Suzuki Philippines enjoys strong H1 2018 sales

MANILA, Philippines. July 31, 2018 – Riding on back-to-back strong sales performance for the first two consecutive quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) concludes the first half of 2018 with 6 percent growth in unit sales over the same period last year. Aggressive marketing and expansion initiatives enabled SPH to overcome the challenges that beset the local automotive industry in recent months, foremost of which was the first-phase implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) Law. Despite the 12 percent decline in sales performance for the entire local automotive industry compared with last year, SPH posted 6 percent growth in sales to secure the top 7th rank in the market. The brand penetrated various regions and strengthened its presence in key growth areas, in particular outside the National Capital Region, to extend the successes enjoyed during the first quarter of the year. “The implementation of the TRAIN Law challenged the whole automotive industry, which led us to undertake concrete steps to make sure the Suzuki brand stays relevant and maintain its strong performance,” shared SPH Vice President and General Manager for Automobile Shuzo Hoshikura. “We are humbled to see our hard work paying off, allowing us to close the first half of the year with back-to-back successes. These accomplishments inspire and embolden our team even more to push forward to achieve our goals for the rest of the year,” he added.   Top sales drivers Suzuki Philippines is known for quality vehicles that cater to the varying lifestyles and needs of Filipinos. Consistent with their performance during the first quarter of 2018, the Ertiga, Celerio, Vitara and Ciaz drove Suzuki sales in Q2. The four well-loved units combined accounted for more than 70 percent of H1 2018 sales. The 7-seater family vehicle Ertiga remains the top-selling Suzuki vehicle in this year’s lineup with a 33 percent share of sales. Its spacious interior and power and cost efficiency appeal to Filipino families seeking utmost functionality and comfort. Following Ertiga are the two award-winning Suzuki units, Celerio and Vitara, with 14 percent and 13 percent share of sales, respectively. The Celerio hatchback, the Best Value-for-Money awardee in the standard mini category in last year’s Auto Focus People’s Choice Awards (AFMCA), boasts a light compact body that delivers a smooth and efficient drive perfect for city driving. Meanwhile, the Vitara, 2017 CAGI Car of the Year awardee under the Subcompact Crossover Category, offers Filipino drivers enhanced driving and safety features in a stylish design that lets millennials achieve optimum personalization for their vehicle. Ciaz, the best personal com­­muter awardee in last year’s 12th C! Magazine Awards remains a top-selling Suzuki brand. Its elegant design, excellent fuel economy, spacious interior and affordable price enable the car to stand out in the B-segment category, making the subcompact sedan a significant contributor to Suzuki’s sales   Intensive expansion initiatives and product launches SPH gears up for even more vigorous marketing and expansion efforts for the rest of the year. More product launches are in the pipeline, as are dealership openings and other marketing strategies, all building up on the achievements of the first half and aimed at further boosting industry presence. SPH introduced to the Philippine market last June two much-awaited Suzuki vehicles, the all-new Dzire and Swift, equipped with improved technology and safety features. The new Dzire brings the latest of Suzuki’s technology, the Auto Gear Shift (AGS), which is a first in the local market. The AGS offers Filipino drivers a manual transmission without a clutch pedal, ready to give the fuel efficiency and drive of manual transmission and the convenience of automatic transmission. The new Swift returns with an edgier look and upgraded engine performance to suit the style and needs of fun-loving millennials. “We are more than grateful to the Filipino market for their warm welcome of the new Dzire and Swift. We can’t wait to see how these two cars will contribute to our sales in the remaining months of the year,” said Hoshikura. “The launch was, in part, made successful by the continued support of our partners who helped generate a loud buzz in the industry. We are thankful, particularly to the media and bankers who participated in the test drive of the new Dzire held a few weeks before the launch.” SPH has inaugurated 4 dealerships so far this year, bringing the total number of Suzuki nationwide dealerships to 71. Now with outlets in key growth areas such as Calamba, Laguna and Calasiao, Pangasinan, the company further strengthens its influence in the market, bringing the Suzuki Way of Life closer to more Filipinos. “We are continuously developing marketing strategies to better serve the market, especially in areas outside Metro Manila. We are hoping to reach more regions in the months to come,” added Hoshikura. For more information about Suzuki Philippines and its automobiles, please visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.                                                                                                                     ###   About Suzuki Philippines Incorporated Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph.
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Suzuki Philippines advances expansion initiatives outside Metro Manila
Wednesday, July 11, 2018

Suzuki Philippines advances expansion initiatives outside Metro Manila

Manila, Philippines. July 11, 2018 – Pioneer compact car distributor Suzuki Philippines (SPH) further strengthens its market presence outside Metro Manila with back-to-back expansion initiatives in the CALABARZON and Ilocos regions. Following the successful introduction of the two latest additions to the Suzuki automobile lineup, the all-new Dzire and Swift, SPH continues to drive forward in the competitive automobile industry by adding two dealerships to its growing network, the Suzuki Auto Calamba and Suzuki Auto Calasiao. “We are very grateful for the positive market response to the Suzuki brand this first half of the year. As I promised during the launch of the new Dzire and Swift, Suzuki Philippines will be even more aggressive in achieving our targets for the remaining months of 2018. The team has laid out a roadmap to make sure that our growth initiatives are not only sustained but accelerated. So we will continue expanding our product lineup and dealership network to be able to offer best-value products and services,” said SPH Vice President and General Manager for Automobile Shuzo Hoshikura. (L-R) SPH Assistant General Manager Cecil Capacete; Grand Canyon Multi-holdings, Inc. VP for Operations Lorenz Aguilar; SPH Vice President and General Manager for Automobile Shuzo Hoshikura, together with Calamba City Mayor Timmy Chipeco, Grand Canyon Multi-holdings, Inc Chairman Peter Po, Grand Canyon Multi-holdings, Inc Comptroller Caroline Po; lead the inauguration of the new Suzuki Auto Calamba. Suzuki Auto Calamba 3S grand opening Suzuki Auto Calamba, which has been serving as a sales dealership catering to Filipino motorists in the Laguna area since October 2016, is expanding its thrust to serve as a 3S (Sales, Spare Parts and Service) dealership of the Suzuki network with a grand opening this July 11, Wednesday. SPH has always been keen to strengthen the brand’s base in the province of Laguna, particularly in Calamba City, one of Laguna’s most-populated and first-class cities, which is a key growth area. Calamba’s strong economic potential and fast-growing business and investor environment would provide great opportunities for SPH to serve even more Filipinos. The recently inaugurated 1,270-square-meter-wide 3S dealership lies on a 3,100-square-meter lot along the Kilometer 53 Pan-Philippine highway, Calamba City, Laguna. It boasts a vast showroom that can fit six display units while the five service bays can accommodate even more units. Strategically built in the middle of the premiere industrial capital outside of Metro Manila, the Suzuki Auto Calamba is expected to further boost the sales and services of SPH. (L-R) SPH Assistant General Manager Cecil Capacete, Grand Canyon Multi-holdings, Inc. Managing and Finance Director Robert Po, SPH Vice President and General Manager for Automobile Shuzo Hoshikura, Grand Canyon Multi-holdings, Inc. Chairman Peter Po and Calasiao City Mayor Arman Bauzon celebrate the ground-breaking of the soon-to-rise Suzuki Auto Pangasinan in Calasiao. Suzuki Auto Calasiao groundbreaking Last July 9, SPH breaks ground for a new dealership in the Ilocos Region, the Suzuki Auto Calasiao. The developing city is strategically located at the heart of Pangasinan with major roads connecting it to nearby similarly economic thriving cities of Dagupan and San Carlos. The new dealership, which will measure 1,000 square meters wide, will rise along the busy Judge Jose De Venecia highway extension, Banaoang, Calasiao. The project will be the 7th 3S dealership to be built with Grand Canyon Multi-holdings, Inc. and will be the 11th dealership under the group’s supervision. “We deeply appreciate the trust of Suzuki Philippines in our management over the years. We witnessed how SPH grew in the market and how receptive the Filipinos are of its services and products. We hope that our brand and SPH will continue to grow as we strengthen the partnership we have established,” shared President Andrew Po. “The launch is just the beginning. We strongly believe that SPH will become a more significant and competitive player in the industry because of our amplified marketing efforts and strengthened partner and customer base nationwide,” added Hoshikura. For more information on the Suzuki Auto Dealerships,  please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.   About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph
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